Bexhill Neighbourhood Board
Bringing Bexhill together
Bexhill-on-Sea is a town of stories. Its seaside heritage stretches back centuries, its streets lined with echoes of past ambition and local pride. Yet, like many coastal towns, it has faced quiet challenges: tourism that ebbs, investment that lags, and local businesses under pressure. Now, a decade-long regeneration project funded by £20 million of government investment is helping to reverse that trajectory. At the heart of this effort is the Bexhill Neighbourhood Board with a long-term vision for renewal and connection across the community.
THE CHALLENGE
The Board had vision but lacked a unified voice. Its work, essential and ambitious, needed a way to be seen and understood. This meant more than designing a logo or website, it required expressing the Board’s core purpose of Bringing Bexhill together. Our challenge was to capture Bexhill itself; to translate its community spirit into meaningful visuals and language that would resonate with its residents and businesses.
PROJECT SCOPE
Brand identity
Brand strategy
Copywriting
Digital
OUR SOLUTION
We approached the project in collaboration with writer Kate van der Borgh and the town itself. Nearly 1,000 residents and Board members shared their voices, revealing what makes Bexhill special and what they hope it will become. From that understanding emerged a visual identity that balances structure with warmth, knowledge with approachability. At the centre of the identity are pebbles, inspired by a vibrant, message-covered beach wall created by residents during the pandemic. Each pebble is a symbol of unity, diversity, and local voice. Together, they form a flexible system that adapts to different contexts while remaining grounded in place.
The identity extends into a new website, designed to be more than a portal. It is a home for connection, tracking progress, and inviting participation in Bexhill’s transformation. Supported by the Government’s Pride in Place funding, the town’s regeneration program from refreshed pavements and vibrant high streets to cultural and green spaces is shaped by the people who live and work there.
In Bexhill, history matters. Community matters. Change matters. And through this new identity, the town’s character, creativity, and optimism are no longer hidden – they are visible, celebrated, and ready to thrive.
